Many of the decisions we make in our daily lives are – in one way or another – affecting other people, sometimes those around us, sometimes the whole society or mankind, sometimes directly, sometimes indirectly. In this respect, many of our decisions have an ethical dimension, because what we judge to be good or right might be evaluated and viewed differently by others. The decision to skip brushing teeth before going to bed, or our choice of TV channel, appear to be non-ethical issues, but even for these cases we can construct examples in which they are, actually, morally relevant – for example, when I as your parent am responsible for your hygiene habits and should act as a positive idol not going to bed without brushing teeth, or when I stupify myself with dumb TV shows and become a burden for society. One very obviously ethical element of our daily lives is the consumption of industrial goods, because it clearly affects the environment, workers, the economy, the society at large, and also ourselves. However, it happens often that we are not aware of the ethical pitfalls connected to consuming a certain product or product category because the processes related to it are hidden. Not only since Kant do we know that ought implies can. We can claim morally sound choices only from those who know what implications consumption has. Therefore, I tell you here and now what’s wrong with cosmetics so that you can never claim you “didn’t know“!
You are a girl. No matter how hard I try to avoid it, you will be exposed to stereotyping and gender roles, even if we leave Taiwan and move to Germany. Your Mom doesn’t use make-up or perfumes and only a very small set of cosmetics, but when you go to Kindergarten, to school or simply watch (and smell) people in public, you will find that many women paint their faces and smell like botanical gardens. That is their choice, even though many of them will refer to social pressure, like in Japan, where women can lose their jobs if they appear at their workplace without make-up. Some believe that women with make-up look “prettier”, which is clearly a brainwashing indoctrination from mass media and glossy magazines. But is it really just a personal choice and as such non-ethical?
I see two problems with cosmetics. The first is the common practice to test each and every new ingredient and composition of a new cosmetic product on the skin of a test animal. The large variety of crèmes, powders, lotions, etc. that you find in the shops is grounded on millions of laboratory animals that are sacrificed for the flawlessness of your skin and the promise of eternal beauty. The second, from my point of view much more dramatic problem is this: One of the main ingredients in almost all cosmetics is palm oil. This is harvested from palm plantations in tropical countries, making it one of their major export products. I have visited the jungle in Malaysia and was shocked to see that huge areas are gone and substituted by oil palms as far as the eye can see. The native eco-system is gone forever. In Indonesia, jungle is burned down illegally to make space for more oil palm plantations, causing horrible air pollution in a huge area and destroying the habitat of apes and other threatened animals that will go extinct. Millions of women in mostly rich countries far away from the palm oil producing countries have a demand that creates a market which influences the strategies and decisions of profit-oriented companies and their business practices. In this environment of greed and (among the local farmers) existential fears, the eco-system and its vulnerable elements (jungle, apes, atmosphere) have no lobby.
A common strategy in ethical reasoning for justification is the comparison of means and ends. Here, sacrificing laboratory animals and destroying the eco-system are means that serve the end of hygiene, skin care and appearing prettier. I will not go deeper into describing what is the problem with these means. The question is: are they justified by the ends? Hygiene is very closely linked to health. Modern hygiene standards are certainly the major reason for our high quality of life and long life expectancy. However, it is clear that the vast majority of cosmetics is not necessary for the establishment of good health (as, for example, the choice of a certain lifestyle with healthy food, sufficient movement, abstinence from drugs, etc. is). The main reasons for the decision to apply cosmetic products are convenience, ignorance and fear. Putting a crème on in order to deal with itchy skin is much easier than moving into a healthier environment (e.g. out of the polluted city into a cleaner green area) or changing the diet (eliminating all the unhealthy food). Ignorance is a broader case. It refers to a high susceptibility for cosmetics consumption due to the low level of knowledge about its implications, but also the unawareness for the social mechanisms that trigger the choice to buy and apply those products. This brings me to the aspect of fear: I believe, the main reason for women to use cosmetics (esp. make-up) is their attachment to superficial prettiness (not even beauty!), to the promise of eternal youth and their search for admiration and appreciation through outer appearance – formed, supported and sustained by role identifications, assumed expectations (by superficial men), mass media, and social environment (I read in a German article that “women want women to look pretty by wearing make-up. Most men don’t care or don’t like too much make-up.”). This makes it a perfect example for Buddha’s teaching of the “three mind poisons” (ignorance, attachment, resistance) as the source of suffering. Attachment to superficial characteristics (prettiness), resistance against the unavoidable (aging), ignorance of these decision factors and their implications. Moreover, it is even highly debatable whether this proclaimed beauty ideal (“bigger eyes” through eye make-up, whiter skin through powder, red lips with lipsticks, etc.) is justified by anything! The ethical problem with this form of suffering is that the price for this distorted mindset is the massive destruction of natural habitats, the extinction of species and a fatal disruption of the eco-system. it might sound harsh, but I want you to remember that whenever you smear anything with palm oil into your face just to wash it off again a few hours later, soothing your irritated skin with another crème containing… yeah… palm oil!